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BRAND, PRODUCT & CORPORATE NAMING AGENCY

Strategic naming for founders building brands meant to last.

A brand name is the most compressed expression of your strategy. It signals positioning, ambition, and intent, often before a customer ever experiences the product.

 

The wrong name creates friction. The right one creates clarity, memorability, and momentum.

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I work with founders and teams when the stakes are high: launches, pivots, category creation, and rebrands where the name must support long-term growth.

How naming is approached

Naming is not a volume exercise.

 

It’s a focused process designed to surface names that are distinctive, defensible, and aligned with long-term goals.

Abstract Red Arches

WHAT'S INCLUDED

Naming strategy
Clear positioning and criteria

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Curated name options
Pre-screened and intentional

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Rationale for each direction
So decisions are confident

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URL review
Availability checked

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Preliminary trademark screening
Early risk reduction

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Refinement
Focused iteration based on feedback

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