HOW TO GROW A BRAND THAT BUILDS EMOTIONAL CONNECTIONS

Branding is all about creating an emotional experience...so make sure you're making people feel the right emotions. Starting a business...

5 ESSENTIAL STEPS TO NAMING YOUR NEW BUSINESS

A name needs a story for people to connect with. Otherwise, it's just a word. So you come up with a great idea for a new product,...

5 QUESTIONS TO ASK YOURSELF BEFORE YOU NAME YOUR START-UP

Creating a name for your new business can be overwhelming. Here are some questions to ask yourself as you craft a memorable name for your...