ABOUT THE FOUNDER
Tatiana Dumitru is a senior brand strategist and naming expert with more than a decade of experience helping founders and global companies build brands that scale. She leads PRETEE Creative as a specialized naming and brand strategy consultancy, working closely with every client to deliver clarity, differentiation, and long-term brand strength.
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Tatiana’s insights on branding and naming have been featured several times in Forbes, Yahoo Finance, Thrive Global and Entrepreneur Magazine, where she contributes as part of the Entrepreneur Leadership Network. She has partnered with more than 200 founders worldwide, as well as global leaders such as Johnson & Johnson, Procter & Gamble, BD Medical, and The Motley Fool.
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Her approach blends strategic thinking, market insight, and linguistic clarity to help founders make confident decisions during one of the most important moments in building a brand: choosing the right name.
AS FEATURED IN
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Tatiana’s work is grounded in strategic clarity, linguistic insight, and a deep understanding of how brands grow. Her approach is intentionally personal and highly focused, a level of partnership rarely found inside large agencies. She guides founders through one of the most important decisions they will make: choosing a name that can carry their business into the future.
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Over the years, Tatiana has developed a naming methodology that blends research, positioning, competitive analysis, and creative exploration. Her goal is simple: to help founders make confident decisions and build brands with long-term strength, differentiation, and credibility.
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Through her consultancy and her contributions to the entrepreneurial world, Tatiana continues to support founders in building brands that are strategically grounded, memorable, and ready for scale.